Double Ressentiment: The Political Communication of Kulturkampf in Hungary

Emotions have always been invested in politics. Politicians and politically biased public intellectuals manage citizens’ emotions for various purposes: to alienate them from the rival political camp make participate elections or politics general. <em>Ressentiment</em> is an affective style of great potential it present throughout democratic European societies. By analysing discourses culture war between camps Hungary since 2018, this article presents components, drivers, mechanisms, some typical outcomes <em>ressentiment</em> on levels individual communities. It argues that communication both sides are trying appeal <em>ressentiment</em>. Both use communicative means incite, channel, reorient by, e.g., scapegoating, identity work, transvaluation attract citizens, stabilize their own support, nudge followers towards specific activities.